The GREATEST real estate agent in the world is an interesting topic of conversation as well as being a contest.Now, let me explain first that I do not consider myself the “Greatest real estate agent in the world Panama City, Florida!” but I do consider myself a very adept and professional real estate agent who offers the finest real estate services inHowever, this sounds like a fun contest and I thought I would enter and have a little fun with it.So, let’s begin…I believe there is much more to the true nature of being the “Greatest real estate agent in the world”, I also believe that it’s about understanding, learning and offering the greatest real estate services available. Anywhere!What goes into being the “Greatest real estate agent in the world”? Well, in my opinion there are allot of things agents can do to help their primary focus of selling real estate and assisting their customers in purchasing real estate:Advertising – The agent must be focused and advertise not only to achieve a strong market penetration, but also be able to reach the most qualified readers for their advertisement.Market and Product Knowledge – The agent must maintain a strong and thorough knowledge of their local real estate market. To this they must spend hours researching sales and listings, expired listings and withdrawn listings.Honest and ethical – One trait I believe sets the “Greatest real estate agent in the world” apart from other agents is their ability to be honest and hold their morals and ethics to the very highest of standards! Their dealings with not only their clients and customers must exemplify high moral and ethical behavior, but also their dealings with other real estate agents as well as supporting professionals such as Loan offices, builders, contractors etc.Investment foresight – I believe another strong trait is the ability to be able to discern which properties make the strongest case for their clients and customers investment strategy. Not only being able to calculate rates of return, Gross Rent Multipliers, Potential Gross Income and other variables but also understanding how these variables affect the purchase of a customers or clients real estate investment strategy!Technology insight – Being able to not only understand the technology that exists today to assist a real estate agent in their business but also having the ability to apply that technology is a paramount consideration today.As technology becomes a more important part of our daily lives, it also becomes a primary tool to provide additional services and assistance to real estate agents clients and customers.The application of technology, aside from having a website is no easy task. After all, the expertise of real estate agent is selling real estate! However, the ability to utilize and implement effectively the available software and hardware in an agents business will allow that agent to be recognized as a leader in their market and industry.These are but a few of the factors that go into making the “Greatest Real Estate Agent in the World” a reality for any real estate agent in today’s highly competitive real estate market.In my opinion, there is so much to becoming the greatest, that to actually decide who this person is would be beyond the abilities of most experts today.However, we as real estate agents must continue to strive to be the best we can be for our local market place. Our eye on the prize of being the “Greatest Real Estate Agent in the World” should remain our focus through out our careers.