8 Benefits of Having a Real Estate Website

Whether your old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are these benefits? Read on for a brief sample.1- Build a Strong Web Presence
Get found easier and instantly, via Google searches or links on other sites. Have your office’s address, phone numbers, e-mail address, logo, current listings, and specialization displayed at the click of a mouse. Show up in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of a comprehensive marketing campaign, people can find you in so many different ways, your business will be hard to miss!Make sure to create a listing on Google My Business for local listings, which are area-specific. Yes, you can select who sees you first, depending on where they live.2- Generate More Leads
This is a no-brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see it and maybe call your office. Do you also want to pay someone just to answer the phone for you full-time, and rely on methods that the average client no longer uses? Your real estate website is like your modern-day “head office”. This should be the first and most important place your potential clients find you, and if you use an online form to collect client info, then the real estate leads are immediate, free, and warm. A website can also serve as the place that you direct clients to your social media, or vice versa, and have the public sign up for your impactful newsletter for regular announcements.You’ll also now have a thorough database of potential client info for ongoing listings distribution or announcements.3- Provide More Exposure to Your Properties
The bulk of a real estate website should be dedicated to property descriptions. This is the opportunity to display full-detail descriptions, brilliant digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for the visitor. The listing created on your real estate website can also be shared (for free) via external links to your own social media pages, other real estate websites, community websites, or anywhere else your marketing efforts lead you.Again, gone are the days of paying for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings in the same book. This just isn’t effective anymore, and can even be a waste of money.4- Tell Them More About You
A real estate website is the perfect place for potential clients can learn more about you as a professional. This is more important in real estate than almost any other service business. Talk about and splash photos displaying awards you have won, events you participate in, community involvement, as well as your personal background and qualifications. When people get to know you this way (as an individual) they get to like you and trust you. This complements your social media and other real estate marketing strategies perfectly.5- Tell Them About Your Business
Why wait for a local journalist to write an article about you in the paper or local magazine? Want to be known and respected in the local community? Modern technology puts the power back into your hands. Put the information out there yourself, and draw readers in to see it through strategic web techniques.For no extra cost, you can regularly publish and update details such as the regions you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of town? Do you specialize in condos, revenue properties, or commercial buildings? Put that out there, forever and visible to the entire world. Include high definition photography and videos to reinforce the message, and make a strong first impression they won’t forget.6- Create a Brand for Your Practice
If you’ve never succeeded in transforming yourself (and your practice) into a brand, or maybe never thought about it, then this is the way. Think about the biggest, most successful, “celebrity” real estate brokers in your area. They are household names, aren’t they? The public is familiar with their names and faces, the same way they know the name of the local grocery store, florist, or school. Top of mind awareness is ultra important in any business.Think about it. Your picture everywhere, a logo people will remember, a slogan that rolls off the tongue. A properly executed real estate website can begin this process for you, and position you and your agency as the brand of choice in your local market.7- Use It as Part of Your Listing Presentation
A listing presentation is what an agent shows to the home seller to convince them that he/she is qualified to sell their home. It usually includes stats, a marketing strategy, pricing, relevant experience, and the added value the agent brings to get the job done. If much of this information is already on your website, you save time and effort. Maybe your potential seller already saw a lot of these details and is already impressed by you before even placing the first call.8- Exchange Information More Easily
No need for potential new clients to call and wait to speak to your receptionist. This small gesture alone can turn off the ultra busy and impatient 25 to 50-year-old shopper, who is used to having questions answered instantaneously these days. No more need to set up an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All this can be accomplished with a few brief lines on your real estate website, which people can read within seconds and move onto the next step.No need for clients to wait for a form to arrive by fax, or stay on the phone during business hours, to fill in their personal info.This also allows existing and potential clients to provide feedback in an open forum, so you know what they’re looking for. All this can be done 7 days a week, 24 hours a day, and not just during your office hours (when potential clients themselves are most busy).

The Real Estate Fisherman

Many experts agree with me that what I’m about to share with you is one of the key lessons to understand if you want to capitalize on more new real estate investing opportunities and be even more successful as a real estate investor. If you’re looking to make more money and do it by actively investing (the kinds that take “leg work”), then this article about new real estate investing opportunities, new real estate investing techniques, and new real estate investing strategies is for you.There’s tons of information out there about “how to invest in real estate”.Some good.Some bad.Some really bad.But if you want to find the best new investing opportunities, no matter what you choose to learn and apply…don’t make the mistake of going at it with a narrow mind and narrow business model.You need to keep an open mind for all possibilities if you don’t want to miss out on new real estate investing techniques.What do I mean by that?Don’t get me wrong. I’m not saying that ‘focus’ is not essential to your success in real estate investing. Focus is absolutely essential.I mean that you never want to limit yourself. You never want to be so focused on one part of real-estate that you miss out on the fortunes to be made by expanding your model and discovering and applying new investing strategies.All too often you will see people go out and focus on how they can make money and how they can make the most out of a deal or how they can do this or that.They stay focused on themselves.It’s NOT selfishness….just narrow-mindedness.What is even worse is that they only focus on one type of deal, they only learn how to structure a certain type of transaction. So now they are, for example, searching high and low for a seller and a buyer that fit a very narrow set of criteria- and ONLY that scenario.While they are waiting for the “right fish” all other deal scenarios they come across, those that a successful and knowledgeable investor could take and turn a profit from by solving a problem for one or two parties involved…are missed out on!That’s one reason why so many new real estate investors fail.They’re waiting to catch the fish that comes to take the only bait they have.They just don’t have that many resources at their fingertips; they just don’t know how to help people very well because they aren’t focused on how to do that – they stay focused on themselves.Many others fail because they are so focused on landing the “big one” that all the fish waiting to be snapped up never even get noticed.They never notice all the opportunities around them!If you don’t want to miss out on all the investing opportunities around you, do this: don’t focus on the fish; focus on your tackle box.What do I mean by that?You should be able to put deals together, help people and make money regardless of the situation.If you want to become more effective as an active investor, you need to focus on building your investing tackle box.With your tacklebox in place you are more prepared. Your increased awareness, expanded capabilities, and specialized problem-solving knowledge will help you begin catching all the new investing opportunities and deals that are ALREADY all around you!Because I promise you…they are!You want to be able to help each and every person you come across, not just victims of circumstance. You can help those people too and, but you need as many lures in your tackle box as possible.You want to be the person everybody comes to when they need results.When people need you, then you can really make things happen. There’s no shortcut here; you must help people and provide everybody that deals with you incredible value.When you understand the techniques and methods to help people (buyers, sellers, lenders, banks, tenants, real estate agents, the credit-challenged, homeowners in distress etc) you’ll be able to make money hand over fist.Why?Fish return to the spots where they feel comfortable and get fed- and if you haven’t noticed, they bring their friends and swim in groups.Be the fisherman who knows how to give them what they want and need, and where to find them will be easy- they will find YOU.And with your investing tacklebox, with its many baits, lures, and hooks, you’ll be ready for any scenario that comes your way.If you decide to go this route and get more actively involved investing in real estate, it’s going to take some time and energy. It’s going to take focus. But it’s going to take an open mind to new opportunities too!The good news is that the resources you need to put in your real estate investing tackle box have already been laid out for you.Check out the download now section of the Real Deal Community website for some great no cost resources to do just that…

Pros and Cons of Taking an Online Real Estate Course

Are you interested in making money through real estate investments? If you are, you may have heard of online real estate courses before. Have you? If so, you may be interested in taking one. The only question is should you? When it comes to taking an online real estate course, there are a number of pros and cons to doing so; pros and cons which may impact your course taking decision.Perhaps, the biggest pro or plus side to taking an online real estate course is the information that you will walk away with. Although real estate investments are a great way to make money, it isn’t for everyone. By taking an online real estate course, particularly one that has a focus on investment properties, you should be able to learn the ins and outs of making money with real estate properties. In addition to outlining exactly what real estate investing is, an online real estate course should also give you plenty of tips; tips that may help you get rich.Another pro or plus side to taking an online real estate course, especially one with a focus on real estate investing, is that it is easy to do so. Since the real estate investment business can be considered a tricky one, you may not want to put all of your eggs in one basket. This means that if you are currently working, you may continue to do so or keep on searching for other ways to make money, while still taking a real estate course. This is where the internet can offer you assistance. Many online real estate courses allow participants, like you, to work at their own pace, whenever they have time to do so. Essentially, this means that whether you would like to learn about real estate investing in steps or all at once, you should be able to do with an online real estate course.Another pro or plus side to taking an online real estate course, especially one that has a focus on real estate investing, is the choices that you will have. There are a number of online learning centers that offer real estate investing courses for you to take. When choosing an online real estate course, you are advised to thoroughly examine all of the course information given to you. Examine the points or topics that will be discussed, as they may give you insight into whether or not a particular an online real estate course can offer you assistance.Although there are a number of pros or plus sides to taking online real estate courses that teach you about real estate investing, there are also a number of cons or downsides as well. One of those cons is the cost. Real estate investment courses can sometimes be considered high priced. With that in mind, however, you are advised to remember that there are a number of online real estate courses for you to choose from. So, even if you are on a budget, you should still be able to find at least one affordably priced real estate course that could offer you assistance.The above mentioned online real estate course pros and cons are just a few of the many that exist. To determine whether or not you can benefit from taking an online real estate course, you will want to make your own in-depth list and compare your findings.