There is only one thing that keeps any industry and type of business alive, and that is return on investment or more popularly shortened into ROI. All companies are built and are operated to achieve that one goal, all the more if you are running an online business or if your company greatly relies on your online presence, positive ROI is what you need.
Getting returns on your investment is very important when it comes to having a successful business both online and offline, but from an e-commerce point of view, having a positive ROI is crucial when it comes to building and keeping client satisfaction. While the immediate concerns of an SEO (search engine optimization) company is to get as much online traffic as it can, the ultimate goal of the business is still to make significant ROI.
SEO companies are known to be after highly targeted traffic using different methods such as rankings, social media, viral marketing, and traditional content marketing and so on. While getting lots of traffic is great for a website or an online business, it is not enough – the website should be able to convert its incoming traffic into sales in order to sustain the business.
That leads us to the eternal question – how do you convert your website traffic to actual sales? Well there are several ways to do that depending on the kind of website that you are running and the type of niche that you are in.
Here are some of the widely used means of converting web traffic into sales that have been used by dozens of successful online marketers and online business owners all over the world. Read through each one and see how you can use them to help your web traffic finally translate into tangible income.
- Have a well designed and well laid out website.
- If the bread and butter of your business is the sales that you generate online, then you better make sure that your website is properly groomed to do its job. Do you really think people will buy and trust products from websites that look half-heartedly done?
- Always use a compelling call to action.
One common reason why a lot of websites find it hard to convert their traffic into actual sales is that their call to action is not compelling enough to oblige their visitors to buy whatever they are promoting. Find a strategic location for your call to action and make sure that it makes your offer impossible to refuse.
- Make your website as “sticky” as possible.
If you get a thousand visitors a day with 980 of them leaving your site within minutes, you will never get any sales. Improve the “stickiness” of your website by getting your visitors involved and more attached to your website.